How it started...
Hi, I'm Laura!
Founder of Calculated Accountancy | MAAT | AAT Licensed Accountant
I believe running a business should be exciting, rewarding and something you're proud of — not something that leaves you spending your evenings worrying about bookkeeping, tax returns and HMRC deadlines.
I founded Calculated Accountancy in 2020 with one simple goal: to make accounting easier to understand, more approachable and less stressful for small business owners.
Today, I support sole traders, limited companies and beauty businesses across the UK, helping them feel more confident about their finances.
The Person Behind the Numbers
I'm Laura, an accountant who genuinely enjoys helping small businesses succeed.
As a Member of the Association of Accounting Technicians (MAAT), I've built my career around understanding how businesses operate, not just how their accounts are prepared.
My experience in finance has taught me that good accounting is about much more than submitting a tax return once a year.
It's about knowing where your money is going, understanding whether your business is profitable and having the right information to make decisions with confidence.
I'm a firm believer that you shouldn't need an accounting qualification to understand your own business finances.
That's my job — to make the complicated feel simple.
Why Calculated Accountancy?
I started Calculated Accountancy because I wanted to offer something more personal than a traditional accountancy service.
I know how much hard work goes into building a business. The long days, the decisions, the risks and the endless list of things that need doing.
The last thing you need is an accountant who only appears once a year to tell you how much tax you owe.
I wanted to create a practice where clients feel comfortable asking questions, understand what they're paying for and know they have someone they can turn to when they need accounting support.
No unnecessary jargon. No making things more complicated than they need to be. Just straightforward accounting and honest conversations.
I Want You to Understand Your Numbers
One thing I'm particularly passionate about is helping business owners understand what's actually happening financially within their business.
A healthy bank balance doesn't always mean a profitable business.
And a busy diary doesn't always mean you're making money.
That's why I believe accurate bookkeeping is the foundation of good accounting.
When your records are organised and up to date, we can start answering the questions that really matter:
- Is your business making enough profit?
- Where is your money going?
- Are your costs increasing?
- Can you afford to take on another employee?
- Are you putting enough aside for tax?
- Is your business growing in the right direction?
Because your accounts shouldn't just tell you what happened last year.
They should help you make better decisions about what happens next.
Let's Make Your Business Finances Feel Easier
Whether you're starting a business, growing an established company or simply looking for an accountant who takes the time to explain things, I'd love to hear from you.
Tell me a little about your business, what you're finding challenging and what you'd like help with.
We'll have a friendly conversation and see whether Calculated Accountancy is the right fit.
Because good business decisions shouldn't be guesses. They should be calculated.
